
BJERKE / DSGN
Senior Design Lead · IBM
Challenge
Traditional application monitoring tools forced developers through tedious manual configuration before they could see any data — taking time away from building applications. DevOps teams needed a way to get insight into application health and performance without setup overhead, and a way to correlate performance changes with the code deployments that caused them.
Design an application monitoring experience that gets developers to first data in under 5 minutes, provides immediate visibility into app health, and lets DevOps teams correlate performance changes with code deployments without manually cross-referencing spreadsheets.
Must work within IBM Bluemix platform constraints
Target audience: DevOps teams and developers with varying monitoring experience
Integration with existing monitoring APIs and continuous deployment workflows
Launched November 2016 at IBM Studio in Austin, TX
How we learned
Research with DevOps teams revealed setup complexity was the primary barrier to adoption — developers abandoned monitoring configuration when it required more than 5 steps before seeing any data. Correlating performance changes with deployments was the most-requested feature; teams were doing it manually in spreadsheets. The design addressed both: radical simplification of setup, and deployment correlation as a first-class feature.
Developer interviews and workflow mapping
Competitive analysis of monitoring tools
Usability testing with DevOps teams
5-step rule validation — testing where setup complexity caused abandonment
Developers abandoned monitoring setup when it required more than 5 configuration steps before seeing any data. The design target became: useful data in under 5 minutes.
— Developer Interviews
Correlating performance changes with code deployments was the most requested feature — DevOps teams were doing this manually in spreadsheets. Making it automatic became the product's signature capability.
— DevOps Workflow Mapping
How we worked
Developer Research · 3 weeks
Mapped DevOps workflows and identified the key pain points in existing monitoring tool setup and usage. Established the 5-step rule as the primary design constraint.
Simplified Onboarding Design · 4 weeks
Designed a streamlined setup flow that got developers to first data in under 5 minutes. Applied progressive disclosure to surface complexity only when needed.
Dashboard & Deployment Correlation · 6 weeks
Designed the core monitoring dashboard with deployment correlation features — turning what teams were doing in spreadsheets into a first-class product capability.
Impact
The product launched in November 2016 at IBM Studio in Austin, TX and went on to win four international design awards — including the Golden A' Design Award (top 3% globally) and Outstanding Technical Achievement Award from IBM.
International Design Awards
Top-tier recognition
The Golden A' Design Award is a prestigious award given to top 3% percentile designs that has exhibited an exemplary level of quality in design.
A' Design Award & Competition